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avenit AG, Marlener Straße 2, 77656 Offenburg
T: +49 781 919 369 - 0, F: +49 781 919 369 - 99
USt-Id: DE 212 569 480

Online Marketing

Your search engine position is always on the move – almost like stocks on the stock exchange. We help you to master Google, social media & Co.!

We use competent consulting and the right questions at the beginning of an online marketing project in order to ensure the setting of realistic goals. You can use them later to measure the success of our work!

After extensive analysis we select the right measures from our portfolio and implement them efficiently. We ensure your internet success with continuous control and optimization.

We don’t leave you alone with a strategy plan - we implement all measures in coordination with you. We inform you about the latest news from Google and the social web. This is one of the reasons for our success in the online marketing world, which is always on the move.

  • Search Engine Optimization (SEO)

    Search engine optimization always starts with an extensive keyword and competition analysis. The selection of the right keywords is one of the most important phases during the process of search engine optimization.

    The difficulty is to identify the search behavior of the desired target group.

    Website owners often have the problem that their site cannot be found, since the content is not optimized for the keywords that internet users search for. Instead they often use technical terms and special product names which do not belong to the keyword pool of their visitors.

    In order to solve this problem, a thorough research is made to detect the relevance of a keyword. Furthermore we implement measures in order to check the success potential of a keyword.

    Afterwards we optimize the contents of the site using all identified keywords.

    Building up links from other websites to your website is one of the most important components of search engine optimization besides relevant contents.

    All links are not created equal; link structure, quality, relevance and link text have to be taken into account.

    • Keyword Analysis
    • Competitor Analysis
    • OnPage-Optimization
    • OffPage-Optimization
    • SEO-Consulting
    • SEO-Guidelines
  • Search Engine Advertising (SEA)

    With AdWords Google has created an attractive way of advertising your website. With text displays on the google page, video or image ads within the google networks you can easily reach new potential customers. Meanwhile Google AdWords offers a vast range of options.

    Our Google AdWords certified staff ensures the increase of your online sales and the optimal use of your online investments. We achieve this by selecting the optimal keywords, planning a well designed campaign structure, creating the right ad texts, A/B testing as well as using special calculation methods to administrate your budgets.

    • Creation of advertisement material (z. B. Banner, Microsites, Landingpages)
    • Google-Adwords
    • Facebook-Ads
    • Optimization of Adwords-accounts
    • Consulting and Training
  • Social Media Marketing (SMM)

    Social Media such as Facebook, Twitter & Co. have become extremely popular for private use. Social networks can be very advantageous for business use also, and in the long run no company will be able to afford avoiding it.

    As your contact partner for onlinemarketing and E-Business-solutions, we can introduce you to this type of applications and show you how social media work in the B2B area and which risks and opportunities arise.




    • Social-Media-Workshops
    • Social-Media-Strategies
    • Consulting for the creation of social-media-guidelines
    • Set up of social-media-tools such as: blogs, YouTube, Facebook, Twitter, Xing, Linkedin...
  • Web-Analytics and Conversion Optimization

    Who visits my website? Where do these visitors come from and what do they do on my website?
    Today modern web analytics systems offer fantastic tools to answer these and further questions.
    Only through success control we can check, if the predefined goals (orders, inquiries, registrations or downloads) are achieved.

    But what happens, if the goals cannot be achieved?

    In this case internal and external usability tests can help to localize and remove weaknesses. Hence, conversion which means the ratio of the number of all visitors and those visitors that show desired behavior and actions, can be optimized.




    • Webanalysis (Google Analytics, Webtrekk, PIWIK)
    • Conversion-Optimization
    • Usability-Tests
    • A/B-Testing
    • Eye-Tracking

     

    Further services are ...

    • Rich-Media

      // moving

      Contents that wow the audience! We create 3D visualizations, product movies, augmented reality und many more moving things.

      read more
    • Hosting

      // secure

      We connect you to the internet and take care of your infrastructure for hosing, server, e-mail, domains and data backup.

      read more
    • Consulting

      // trusting

      We analyze your needs professionally and with a long term perspective. Furthermore we plan customized solutions on a stable conceptual base.

      read more